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When creating your search engine optimisation (SEO) strategy, the critical factors you always need to consider are: · carefully considering and placing your keywords; and · carefully considering and placing the links pointing to your site. This article discusses the importance link building in your SEO strategy and provides some useful suggestions as well as some things to avoid if you want your SEO project to be successful. What are backlinks and why are they important for SEO? Backlinks are links that point to your site from another website. For those of us in the SEO world, we know that the number, variety and quality of backlinks is an indication of the popularity or importance of a website. Outside SEO, backlinks may be of a personal interest because they indicate who is paying attention to a website and thus, is probably going to link to it. Links are a bit like a "vote of confidence" or a "recommendation" from another website, meaning that your website is seen by many as more relevant than your competitors. Carrying out link building encourages search engines to take a look at your website and, if they see that it is a popular one, they will automatically start to rank it higher. What are the boundaries of a good backlink and a bad backlink? Backlinks are generally of 3 types: The best backlinks are called " RELATED" links, because they link to relevant websites. The next tier of backlinks are called " RELEVANT" links, which should link to websites that complement or actually compliment the website they are pointing to. Lastly, there are "NO NO" links, which mean to go against the flow and idelines of the search engines. It is recommended that you use the Google toolbar to evaluation all of your backlinks, showing you the number of websites that are linking to your website. If you find a lot, then you should try to streamline the link so as to obtain the maximu,Good Quality Links ...ادامه مطلب